Shimp, T. A. (2006). Advertising & Promotion: Suplemental ASpect of Integrated Marketing Communications 5 th Ed = Periklanan Promosi Jilid II : Aspek Tambahan Komunikasi Pemasaran Terpadu. Erlangga.
Chicago Style CitationShimp, Terence A. Advertising & Promotion: Suplemental ASpect of Integrated Marketing Communications 5 Th Ed = Periklanan Promosi Jilid II : Aspek Tambahan Komunikasi Pemasaran Terpadu. Erlangga, 2006.
MLA CitationShimp, Terence A. Advertising & Promotion: Suplemental ASpect of Integrated Marketing Communications 5 Th Ed = Periklanan Promosi Jilid II : Aspek Tambahan Komunikasi Pemasaran Terpadu. Erlangga, 2006.
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