Shimp, T. A. (2006). Advertising & Promotion: Suplemental ASpect of Integrated Marketing Communications 5 th Ed = Periklanan Promosi Jilid II : Aspek Tambahan Komunikasi Pemasaran Terpadu. Erlangga.
Citação norma ChicagoShimp, Terence A. Advertising & Promotion: Suplemental ASpect of Integrated Marketing Communications 5 Th Ed = Periklanan Promosi Jilid II : Aspek Tambahan Komunikasi Pemasaran Terpadu. Erlangga, 2006.
Citação norma MLAShimp, Terence A. Advertising & Promotion: Suplemental ASpect of Integrated Marketing Communications 5 Th Ed = Periklanan Promosi Jilid II : Aspek Tambahan Komunikasi Pemasaran Terpadu. Erlangga, 2006.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.