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by William D. Perreault, Jr., Ph.D., Joseph P. Cannon, Ph.D., E. Jerome McCarthy, Ph.D.
Published 2012
Get full textPublished 2012
Online
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“...Table of Contents - Part 1 - Understanding Marketing Management - Chapter 1 - Defining Marketing...”
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“...For undergraduate Principles of Marketing courses Today's marketing challenge is creating vibrant...”
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