1
ANTONI Ludfi Arifin
出版 2015
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3
Philip Kotler
出版 2009
... segments and targets. The third chapter discuss about building strong brands, encompass creating brand...
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4
Philip Kotler, Kevin Lane Keller
出版 2015
... Brand Equity; Chapter 10 - Crafting the Brand Positioning; Chapter 11 - Dealing with Competition; Part 5...
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