Periklanan promosi aspek tambahan komunikasi terpadu

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Bibliographic Details
Main Author: SHIM, Terence A
Other Authors: Alih bahasa : Revyani Sahrial; Dyah Anikasari, Editor : Nurcahyo Mahanani
Format: Book
Language:Indonesian
Published: Jakarta : Erlangga, 2003
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Description
Item Description:Indeks
Judul asli : Advertising promotion and supplemental aspect of integrated marketing communications
Physical Description:xxvi, 606 p.: ilus.; 25 cm
ISBN:9796885174