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Bibliographic Details
Main Author:	SHIM, Terence A
Other Authors:	Alih bahasa : Revyani Sahrial; Dyah Anikasari, Editor : Nurcahyo Mahanani
Format:	Book
Language:	Indonesian
Published:	Jakarta : Erlangga, 2003
Subjects:	1. Iklan 2. Promosi
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