Business : A Changing world
This book is discuss about business, that can change a world. The book consists of six parts and a detailed discussion in sixteen chapter. Part I about business in a changing world. Chapter one about the dynamic of business and economic. Chapter 2 about business ethics and social responsibility. Ch...
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| Main Authors: | , , |
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| Format: | Online |
| Language: | Indonesia |
| Published: |
McGraw Hill-Education
2015
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| Online Access: | http://103.142.62.240:80/perpus/index.php?p=show_detail&id=992012 |
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| Summary: | This book is discuss about business, that can change a world. The book consists of six parts and a detailed discussion in sixteen chapter. Part I about business in a changing world. Chapter one about the dynamic of business and economic. Chapter 2 about business ethics and social responsibility. Chapter 3 about Business in a Bordeless World. Part two is discuss about starting and growing a business. Chapter 4 about option for organizing business. Chapter 5 about small business, entrepreneurship and franchising. Part 3 discussion about managing for quality and competitiveness. Chapter six about the nature of management. Chapter 7 about organization, teamwork, and communication. Chapter 8 about managing service and manufacturing operation. Par 4 about creating the human resource advantage. Chapter 9 about motivating the workforce, chapter 10 about managing human resources. Part 5 about marketing, developing relationships. Chapter 11 about customer-driven marketing, chapter 12 about dimensions of marketing strategy, chapter 13 about digital marketing and social networking. Part 6 about financing the enterprise. Chapter 14 about accounting and financial statements. Chapter 15 about money and the financial system, chapter 16 about financial management and securities markets. |
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