Marketing Management
Table of Contents - Part 1 - Understanding Marketing Management - Chapter 1 - Defining Marketing for the 21st Century; Chapter 2 - Developing Marketing Strategies and Plans; Part 2 - Capturing Marketing Insights; Chapter 3 - Gathering Information and Scanning the Environment; Chapter 4 - Conducting...
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| Principais autores: | , |
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| Formato: | Online |
| Idioma: | Inggris |
| Publicado em: |
Pearson
2015
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| Acesso em linha: | http://103.142.62.240:80/perpus/index.php?p=show_detail&id=992062 |
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