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Marketing Management

Table of Contents - Part 1 - Understanding Marketing Management - Chapter 1 - Defining Marketing for the 21st Century; Chapter 2 - Developing Marketing Strategies and Plans; Part 2 - Capturing Marketing Insights; Chapter 3 - Gathering Information and Scanning the Environment; Chapter 4 - Conducting...

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Dades bibliogràfiques
Autors principals:	Philip Kotler, Kevin Lane Keller
Format:	Online
Idioma:	Inggris
Publicat:	Pearson 2015
Accés en línia:	http://103.142.62.240:80/perpus/index.php?p=show_detail&id=992062
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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