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Marketing Management

Table of Contents - Part 1 - Understanding Marketing Management - Chapter 1 - Defining Marketing for the 21st Century; Chapter 2 - Developing Marketing Strategies and Plans; Part 2 - Capturing Marketing Insights; Chapter 3 - Gathering Information and Scanning the Environment; Chapter 4 - Conducting...

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Main Authors:	Philip Kotler, Kevin Lane Keller
格式:	Online
語言:	Inggris
出版:	Pearson 2015
在線閱讀:	http://103.142.62.240:80/perpus/index.php?p=show_detail&id=992062
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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