Marketing Management

Table of Contents - Part 1 - Understanding Marketing Management - Chapter 1 - Defining Marketing for the 21st Century; Chapter 2 - Developing Marketing Strategies and Plans; Part 2 - Capturing Marketing Insights; Chapter 3 - Gathering Information and Scanning the Environment; Chapter 4 - Conducting...

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Main Authors: Philip Kotler, Kevin Lane Keller
Formato: Online
Idioma:Inggris
Publicado: Pearson 2015
Acceso en liña:http://103.142.62.240:80/perpus/index.php?p=show_detail&id=992062
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