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Pengaruh Citra Merek (Brand Image), Pelayanan dan Religiusitas terhadap Keputusan Konsumen Membeli Produk Rabbani di Toko Nafasa Kedungwuni

ABSTRACT Mustaghfiroh IAIN Pekalongan. 2017. The Influence of Brand Image (Brand Image), Religiosity and Service to Consumer Decision to Buy Prodak Rabbani at Nafasa Store Kedungwuni. Brand (brand) today developed into the largest and most valuable asset source for the company. Because a brand tha...

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Main Authors: Mustaghfiroh (2013112002), Hj. Rinda Asytuti, M.Si
Format: Online
Language:Indonesia
Published: Jurusan S-1 Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam IAIN Pekalongan 2017
Online Access:http://103.142.62.240:80/perpus/index.php?p=show_detail&id=994241
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spelling oai:slims-994241Pengaruh Citra Merek (Brand Image), Pelayanan dan Religiusitas terhadap Keputusan Konsumen Membeli Produk Rabbani di Toko Nafasa Kedungwuni Mustaghfiroh (2013112002) Hj. Rinda Asytuti, M.Si Jurusan S-1 Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam IAIN Pekalongan 2017 Indonesia SKRIPSI EKOS SKRIPSI EKOS xiv, 101 hal., 21 X 30 cm ABSTRACT Mustaghfiroh IAIN Pekalongan. 2017. The Influence of Brand Image (Brand Image), Religiosity and Service to Consumer Decision to Buy Prodak Rabbani at Nafasa Store Kedungwuni. Brand (brand) today developed into the largest and most valuable asset source for the company. Because a brand that is known to many people can make consumers glance at the product. A brand will create an image in the eyes of consumers, so the company must be able to determine the right marketing strategy that is one of Nafasa Store always try to give the best appearance, service and satisfaction to consumers in order to create a positive brand image in the eyes of consumers so it can influence consumer decisions In buying the product. Data collection method in this research is questionnaire method. Research subjects used as many as 96 respondents sempel, sampling technique with accidental sampling method. This type of research is field research. The data used are primary data and secondary data. This research is done by multiple linear regression test with the help of SPSS 16.0. The results of this study indicate that brand image variables affect the purchase decision with sig value 0.031 t table (2.188> 1.661). Service variables affect the purchase decision with sig value 0.031 t table (2.194> 1.661). Variable religiosity effect on purchasing decision with value sig 0.045 t table (2.035> 1.661). Then the value of adjust R on multiple regression analysis of 0.328, while the rest is explained by other independent variables which in this case did not become the author's research materials Keywords: Brand Image, Service, Religiusity and Purchase Decision ABSTRACT Mustaghfiroh IAIN Pekalongan. 2017. The Influence of Brand Image (Brand Image), Religiosity and Service to Consumer Decision to Buy Prodak Rabbani at Nafasa Store Kedungwuni. Brand (brand) today developed into the largest and most valuable asset source for the company. Because a brand that is known to many people can make consumers glance at the product. A brand will create an image in the eyes of consumers, so the company must be able to determine the right marketing strategy that is one of Nafasa Store always try to give the best appearance, service and satisfaction to consumers in order to create a positive brand image in the eyes of consumers so it can influence consumer decisions In buying the product. Data collection method in this research is questionnaire method. Research subjects used as many as 96 respondents sempel, sampling technique with accidental sampling method. This type of research is field research. The data used are primary data and secondary data. This research is done by multiple linear regression test with the help of SPSS 16.0. The results of this study indicate that brand image variables affect the purchase decision with sig value 0.031 t table (2.188> 1.661). Service variables affect the purchase decision with sig value 0.031 t table (2.194> 1.661). Variable religiosity effect on purchasing decision with value sig 0.045 t table (2.035> 1.661). Then the value of adjust R on multiple regression analysis of 0.328, while the rest is explained by other independent variables which in this case did not become the author's research materials Keywords: Brand Image, Service, Religiusity and Purchase Decision Religiusitas Pelayanan Citra Merek Keputusan Pembelian 658.8342 http://103.142.62.240:80/perpus/index.php?p=show_detail&id=994241 SK EKOS 18.019 MUS p 18SK1841019.00 http://103.142.62.240:80/perpus/repository/14.BAB+1.pdf http://103.142.62.240:80/perpus/repository/18.BAB+V.pdf http://103.142.62.240:80/perpus/repository/19.DAFTAR+PUSTAKA.pdf http://103.142.62.240:80/perpus/images/docs/Mustaghfiroh%282013112002%29.png.png
institution IAIN Pekalongan
collection Book
language Indonesia
format Online
author Mustaghfiroh (2013112002)
Hj. Rinda Asytuti, M.Si
spellingShingle Mustaghfiroh (2013112002)
Hj. Rinda Asytuti, M.Si
Pengaruh Citra Merek (Brand Image), Pelayanan dan Religiusitas terhadap Keputusan Konsumen Membeli Produk Rabbani di Toko Nafasa Kedungwuni
author_facet Mustaghfiroh (2013112002)
Hj. Rinda Asytuti, M.Si
author_sort Mustaghfiroh (2013112002)
title Pengaruh Citra Merek (Brand Image), Pelayanan dan Religiusitas terhadap Keputusan Konsumen Membeli Produk Rabbani di Toko Nafasa Kedungwuni
title_short Pengaruh Citra Merek (Brand Image), Pelayanan dan Religiusitas terhadap Keputusan Konsumen Membeli Produk Rabbani di Toko Nafasa Kedungwuni
title_full Pengaruh Citra Merek (Brand Image), Pelayanan dan Religiusitas terhadap Keputusan Konsumen Membeli Produk Rabbani di Toko Nafasa Kedungwuni
title_fullStr Pengaruh Citra Merek (Brand Image), Pelayanan dan Religiusitas terhadap Keputusan Konsumen Membeli Produk Rabbani di Toko Nafasa Kedungwuni
title_full_unstemmed Pengaruh Citra Merek (Brand Image), Pelayanan dan Religiusitas terhadap Keputusan Konsumen Membeli Produk Rabbani di Toko Nafasa Kedungwuni
title_sort pengaruh citra merek (brand image), pelayanan dan religiusitas terhadap keputusan konsumen membeli produk rabbani di toko nafasa kedungwuni
description ABSTRACT Mustaghfiroh IAIN Pekalongan. 2017. The Influence of Brand Image (Brand Image), Religiosity and Service to Consumer Decision to Buy Prodak Rabbani at Nafasa Store Kedungwuni. Brand (brand) today developed into the largest and most valuable asset source for the company. Because a brand that is known to many people can make consumers glance at the product. A brand will create an image in the eyes of consumers, so the company must be able to determine the right marketing strategy that is one of Nafasa Store always try to give the best appearance, service and satisfaction to consumers in order to create a positive brand image in the eyes of consumers so it can influence consumer decisions In buying the product. Data collection method in this research is questionnaire method. Research subjects used as many as 96 respondents sempel, sampling technique with accidental sampling method. This type of research is field research. The data used are primary data and secondary data. This research is done by multiple linear regression test with the help of SPSS 16.0. The results of this study indicate that brand image variables affect the purchase decision with sig value 0.031 t table (2.188> 1.661). Service variables affect the purchase decision with sig value 0.031 t table (2.194> 1.661). Variable religiosity effect on purchasing decision with value sig 0.045 t table (2.035> 1.661). Then the value of adjust R on multiple regression analysis of 0.328, while the rest is explained by other independent variables which in this case did not become the author's research materials Keywords: Brand Image, Service, Religiusity and Purchase Decision
publisher Jurusan S-1 Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam IAIN Pekalongan
publishDate 2017
url http://103.142.62.240:80/perpus/index.php?p=show_detail&id=994241
_version_ 1690546393173721088
score 11.174184

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