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The Portraits Of Indonesian Women In Advertisements

The rise of advertisings that manipulate the role of women in which women are not positioned properly has proven that television or any other advertising media have exploited women. Studies have shown that the image of women that has predominated in advertisements is of weak, childish, dependent, do...

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Main Authors:	Puspitasari, Dewi, Hardini, Isriani
格式:	Article
語言:	English
出版:	Pusat Studi Gender dan Anak (PSGA) IAIN Pekalongan 2012
主題:	305.4 Gender/ Gender Wanita 659.1 Advertising/Periklanan, Reklame, Pariwara, Iklan, Sponsor
在線閱讀:	http://repository.iainpekalongan.ac.id/32/ http://repository.iainpekalongan.ac.id/32/ http://repository.iainpekalongan.ac.id/32/1/THE%20PORTRAITS%20OF%20INDONESIAN%20WOMEN%20IN%20ADVERTISEMENTS.pdf
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id	repoiainpekalongan-32
recordtype	eprints
spelling	repoiainpekalongan-32 http://repository.iainpekalongan.ac.id/32/ The Portraits Of Indonesian Women In Advertisements Puspitasari, Dewi Hardini, Isriani 305.4 Gender/ Gender Wanita 659.1 Advertising/Periklanan, Reklame, Pariwara, Iklan, Sponsor The rise of advertisings that manipulate the role of women in which women are not positioned properly has proven that television or any other advertising media have exploited women. Studies have shown that the image of women that has predominated in advertisements is of weak, childish, dependent, domestic, irrational, subordinate creatures, the producers of children and little else compared with men. Often, women are positioned as objects possessing some system of signs: the lips, eyes, cheeks, hair, thighs, calves, hips, breasts, etc, those things become the fragments of mark in the patriarchy media, which is used to convey a particular meaning. Women are still oppressed and exploited again by culture - a culture of patriarchal. Various issues affecting women today is believed due to the hegemony of this culture that dominates all facets of life. Abstrak : Maraknya iklan-iklan yang memanipulasi peran perempuan di mana perempuan tidak benar diposisikan telah membuktikan bahwa televisi atau media iklan lainnya telah mengeksploitasi perempuan. Penelitian telah menunjukkan bahwa citra perempuan yang didominasi dalam iklan adalah lemah, kekanak-kanakan, tidak mandiri, domestik, irasional, makhluk bawahan, produsen anak-anak dan sedikit lain dibandingkan dengan laki-laki. Seringkali, perempuan diposisikan sebagai obyek memiliki beberapa sistem tanda: bibir, mata, pipi, rambut, paha, betis, pinggul, payudara, dan lain sebagainya. Halhal tersebut menjadi fragmen tanda di media patriarki, yang digunakan untuk menyampaikan makna tertentu. Perempuan masih tertindas dan dieksploitasi lagi oleh budaya-budaya patriarki. Berbagai persoalan yang dialami perempuan saat ini diyakini karena hegemoni budaya ini yang mendominasi semua aspek kehidupan Pusat Studi Gender dan Anak (PSGA) IAIN Pekalongan 2012-12 Article PeerReviewed text en http://repository.iainpekalongan.ac.id/32/1/THE%20PORTRAITS%20OF%20INDONESIAN%20WOMEN%20IN%20ADVERTISEMENTS.pdf Puspitasari, Dewi and Hardini, Isriani (2012) The Portraits Of Indonesian Women In Advertisements. Muwazah: Jurnal Kajian Gender, 4 (2). pp. 211-227. ISSN 2502-5368 http://e-journal.iainpekalongan.ac.id/index.php/Muwazah/article/view/159
institution	IAIN Pekalongan
collection	ePrints
language	English
topic	305.4 Gender/ Gender Wanita 659.1 Advertising/Periklanan, Reklame, Pariwara, Iklan, Sponsor
spellingShingle	305.4 Gender/ Gender Wanita 659.1 Advertising/Periklanan, Reklame, Pariwara, Iklan, Sponsor Puspitasari, Dewi Hardini, Isriani The Portraits Of Indonesian Women In Advertisements
description	The rise of advertisings that manipulate the role of women in which women are not positioned properly has proven that television or any other advertising media have exploited women. Studies have shown that the image of women that has predominated in advertisements is of weak, childish, dependent, domestic, irrational, subordinate creatures, the producers of children and little else compared with men. Often, women are positioned as objects possessing some system of signs: the lips, eyes, cheeks, hair, thighs, calves, hips, breasts, etc, those things become the fragments of mark in the patriarchy media, which is used to convey a particular meaning. Women are still oppressed and exploited again by culture - a culture of patriarchal. Various issues affecting women today is believed due to the hegemony of this culture that dominates all facets of life. Abstrak : Maraknya iklan-iklan yang memanipulasi peran perempuan di mana perempuan tidak benar diposisikan telah membuktikan bahwa televisi atau media iklan lainnya telah mengeksploitasi perempuan. Penelitian telah menunjukkan bahwa citra perempuan yang didominasi dalam iklan adalah lemah, kekanak-kanakan, tidak mandiri, domestik, irasional, makhluk bawahan, produsen anak-anak dan sedikit lain dibandingkan dengan laki-laki. Seringkali, perempuan diposisikan sebagai obyek memiliki beberapa sistem tanda: bibir, mata, pipi, rambut, paha, betis, pinggul, payudara, dan lain sebagainya. Halhal tersebut menjadi fragmen tanda di media patriarki, yang digunakan untuk menyampaikan makna tertentu. Perempuan masih tertindas dan dieksploitasi lagi oleh budaya-budaya patriarki. Berbagai persoalan yang dialami perempuan saat ini diyakini karena hegemoni budaya ini yang mendominasi semua aspek kehidupan
format	Article
author	Puspitasari, Dewi Hardini, Isriani
author_facet	Puspitasari, Dewi Hardini, Isriani
author_sort	Puspitasari, Dewi
title	The Portraits Of Indonesian Women In Advertisements
title_short	The Portraits Of Indonesian Women In Advertisements
title_full	The Portraits Of Indonesian Women In Advertisements
title_fullStr	The Portraits Of Indonesian Women In Advertisements
title_full_unstemmed	The Portraits Of Indonesian Women In Advertisements
title_sort	portraits of indonesian women in advertisements
publisher	Pusat Studi Gender dan Anak (PSGA) IAIN Pekalongan
publishDate	2012
url	http://repository.iainpekalongan.ac.id/32/ http://repository.iainpekalongan.ac.id/32/ http://repository.iainpekalongan.ac.id/32/1/THE%20PORTRAITS%20OF%20INDONESIAN%20WOMEN%20IN%20ADVERTISEMENTS.pdf
first_indexed	2019-12-13T02:45:04Z
last_indexed	2019-12-13T02:45:04Z
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score	11.174184

The Portraits Of Indonesian Women In Advertisements

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