Cover Image

Islamic Branding, Religiusitas dan Keputusan Konsumen Terhadap Produk

Islamic branding practices have recently been the main discussions within practitioners' and academicians' discussions in the recent years. Several experts reported that Islamic branding concept has attracted interests of many companies. Muslim consumers are to be more selective in consumi...

Full description

Saved in:
Bibliographic Details
Main Author: Nasrullah, Muhammad
Format: Article
Language:Indonesian
Published: Fakultas Syariah IAIN Pekalongan 2015
Subjects:
2X6.3 Ekonomi Islam, Sistem Ekonomi Islam
658.57 Research and Development Management (R and D)/Manajemen Riset dan Pengembangan
Online Access:http://repository.iainpekalongan.ac.id/70/
http://repository.iainpekalongan.ac.id/70/
http://repository.iainpekalongan.ac.id/70/
http://repository.iainpekalongan.ac.id/70/1/ISLAMIC%20BRANDING%20%2C%20RELIGIUSITAS%20DAN%20KEPUTUSAN%20KONSUMEN%20TERHADAP%20PRODUK.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id repoiainpekalongan-70
recordtype eprints
spelling repoiainpekalongan-70 http://repository.iainpekalongan.ac.id/70/ Islamic Branding, Religiusitas dan Keputusan Konsumen Terhadap Produk Nasrullah, Muhammad 2X6.3 Ekonomi Islam, Sistem Ekonomi Islam 658.57 Research and Development Management (R and D)/Manajemen Riset dan Pengembangan Islamic branding practices have recently been the main discussions within practitioners' and academicians' discussions in the recent years. Several experts reported that Islamic branding concept has attracted interests of many companies. Muslim consumers are to be more selective in consuming their products. The labelling of halal may not always guarantee that the product is. This study aims at finding out how Islamic branding influences consumers' decision and whether consumers' religiosity correlates with Islamic branding and their decision in choosing products. The population of this research consists of lecturers, staffs and students of STAIN Pekalongan. The samples of this research are 113 randomly chosen participants. A 5-scale Likert questionnaire was used in this study and was then analysed using double linear regression model. The results indicated that Islamic branded has the power of 9.4% in influencing customers' decision. Meanwhile, 90.6% of customers' decision was influenced by other factors. Additionally, religiosity as the moderating variable weakens the correlation between Islamic branding variables and customers' decision. Abstrak: Praktik Islamic branding telah mendapatkan perhatian yang cukup luas di kalangan akademisi dan praktisi dalam beberapa tahun terakhir. Beberapa ahli mengemukakan bahwa konsep Islamic branding semakin diminati oleh para produsen. Konsumen muslim dituntut selektif dalam memilih produk untuk dikonsumsi. Label halal pada bungkus produk belum tentu menjamin kehalalan produk. Tujuan penelitian ini adalah untuk mengetahui apakah Islamic branding berpengaruh terhadap … Fakultas Syariah IAIN Pekalongan 2015-12 Article PeerReviewed text id http://repository.iainpekalongan.ac.id/70/1/ISLAMIC%20BRANDING%20%2C%20RELIGIUSITAS%20DAN%20KEPUTUSAN%20KONSUMEN%20TERHADAP%20PRODUK.pdf Nasrullah, Muhammad (2015) Islamic Branding, Religiusitas dan Keputusan Konsumen Terhadap Produk. Jurnal Hukum Islam, 13 (2). pp. 79-87. ISSN 2502-7719 http://e-journal.iainpekalongan.ac.id/index.php/jhi/article/view/487 https://doi.org/10.28918/jhi.v13i2.487
institution IAIN Pekalongan
collection ePrints
language Indonesian
topic 2X6.3 Ekonomi Islam, Sistem Ekonomi Islam
658.57 Research and Development Management (R and D)/Manajemen Riset dan Pengembangan
spellingShingle 2X6.3 Ekonomi Islam, Sistem Ekonomi Islam
658.57 Research and Development Management (R and D)/Manajemen Riset dan Pengembangan
Nasrullah, Muhammad
Islamic Branding, Religiusitas dan Keputusan Konsumen Terhadap Produk
description Islamic branding practices have recently been the main discussions within practitioners' and academicians' discussions in the recent years. Several experts reported that Islamic branding concept has attracted interests of many companies. Muslim consumers are to be more selective in consuming their products. The labelling of halal may not always guarantee that the product is. This study aims at finding out how Islamic branding influences consumers' decision and whether consumers' religiosity correlates with Islamic branding and their decision in choosing products. The population of this research consists of lecturers, staffs and students of STAIN Pekalongan. The samples of this research are 113 randomly chosen participants. A 5-scale Likert questionnaire was used in this study and was then analysed using double linear regression model. The results indicated that Islamic branded has the power of 9.4% in influencing customers' decision. Meanwhile, 90.6% of customers' decision was influenced by other factors. Additionally, religiosity as the moderating variable weakens the correlation between Islamic branding variables and customers' decision. Abstrak: Praktik Islamic branding telah mendapatkan perhatian yang cukup luas di kalangan akademisi dan praktisi dalam beberapa tahun terakhir. Beberapa ahli mengemukakan bahwa konsep Islamic branding semakin diminati oleh para produsen. Konsumen muslim dituntut selektif dalam memilih produk untuk dikonsumsi. Label halal pada bungkus produk belum tentu menjamin kehalalan produk. Tujuan penelitian ini adalah untuk mengetahui apakah Islamic branding berpengaruh terhadap …
format Article
author Nasrullah, Muhammad
author_facet Nasrullah, Muhammad
author_sort Nasrullah, Muhammad
title Islamic Branding, Religiusitas dan Keputusan Konsumen Terhadap Produk
title_short Islamic Branding, Religiusitas dan Keputusan Konsumen Terhadap Produk
title_full Islamic Branding, Religiusitas dan Keputusan Konsumen Terhadap Produk
title_fullStr Islamic Branding, Religiusitas dan Keputusan Konsumen Terhadap Produk
title_full_unstemmed Islamic Branding, Religiusitas dan Keputusan Konsumen Terhadap Produk
title_sort islamic branding, religiusitas dan keputusan konsumen terhadap produk
publisher Fakultas Syariah IAIN Pekalongan
publishDate 2015
url http://repository.iainpekalongan.ac.id/70/
http://repository.iainpekalongan.ac.id/70/
http://repository.iainpekalongan.ac.id/70/
http://repository.iainpekalongan.ac.id/70/1/ISLAMIC%20BRANDING%20%2C%20RELIGIUSITAS%20DAN%20KEPUTUSAN%20KONSUMEN%20TERHADAP%20PRODUK.pdf
first_indexed 2019-12-13T02:45:09Z
last_indexed 2019-12-13T02:45:09Z
_version_ 1653061521868062720
score 10.821803

Similar Items