Islamic Branding, Religiusitas dan Keputusan Konsumen Terhadap Produk

Islamic branding practices have recently been the main discussions within practitioners' and academicians' discussions in the recent years. Several experts reported that Islamic branding concept has attracted interests of many companies. Muslim consumers are to be more selective in consumi...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Nasrullah, Muhammad
Format: Artikel
Sprache:Indonesian
Veröffentlicht: Fakultas Syariah IAIN Pekalongan 2015
Schlagworte:
Online Zugang:http://repository.iainpekalongan.ac.id/70/
http://repository.iainpekalongan.ac.id/70/
http://repository.iainpekalongan.ac.id/70/
http://repository.iainpekalongan.ac.id/70/1/ISLAMIC%20BRANDING%20%2C%20RELIGIUSITAS%20DAN%20KEPUTUSAN%20KONSUMEN%20TERHADAP%20PRODUK.pdf
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