Islamic Branding, Religiusitas dan Keputusan Konsumen Terhadap Produk
Islamic branding practices have recently been the main discussions within practitioners' and academicians' discussions in the recent years. Several experts reported that Islamic branding concept has attracted interests of many companies. Muslim consumers are to be more selective in consumi...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Indonesian |
| Publicado em: |
Fakultas Syariah IAIN Pekalongan
2015
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| Assuntos: | |
| Acesso em linha: | http://repository.iainpekalongan.ac.id/70/ http://repository.iainpekalongan.ac.id/70/ http://repository.iainpekalongan.ac.id/70/ http://repository.iainpekalongan.ac.id/70/1/ISLAMIC%20BRANDING%20%2C%20RELIGIUSITAS%20DAN%20KEPUTUSAN%20KONSUMEN%20TERHADAP%20PRODUK.pdf |
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