Sports marketing /

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Bibliographic Details
Main Author: Fullerton, Sam.
Format: Book
Language:English
Published: Boston : McGraw-Hill/Irwin, c2007.
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Description
Physical Description:xvi, 480 p. : ill. ; 27 cm.
Bibliography:Includes bibliographical references and index.
ISBN:007312821X (alk. paper)
9780073128214 (alk. paper)