Sports marketing /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin,
c2007.
|
| Subjects: | |
| Online Access: | Publisher description Table of contents only |
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| 005 | 20130117093607.0 | ||
| 008 | 060502s2007 maua b 001 0 eng | ||
| 010 | |a 2006014467 | ||
| 020 | |a 007312821X (alk. paper) | ||
| 020 | |a 9780073128214 (alk. paper) | ||
| 035 | |a (OCoLC)ocm68711948 | ||
| 040 | |a DLC |c DLC |d BAKER |d C#P |d DLC | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a GV716 |b .F85 2007 |
| 082 | 0 | 0 | |a 796.06/98 |2 22 |
| 100 | 1 | |a Fullerton, Sam. |9 21664 | |
| 245 | 1 | 0 | |a Sports marketing / |c Sam Fullerton. |
| 260 | |a Boston : |b McGraw-Hill/Irwin, |c c2007. | ||
| 300 | |a xvi, 480 p. : |b ill. ; |c 27 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction to sports marketing -- Marketing through sports -- Introduction to sponsorship -- Sponsorship objectives and components -- The sponsorship commitment: resources and duration -- Ambush marketing -- Leveraging -- Developing and selling the sponsorship proposal -- Pre-event evaluation -- Postevent evaluation -- Sponsorship foundation and failure -- Endorsements -- Venue naming rights -- Licensing -- Segmentation of the sports market -- Product decisions in sports marketing -- Distribution decisions in sports marketing -- Pricing decisions in sports marketing -- Developing a promotional strategy for the marketing of sports products -- Relationship marketing in the business of sports -- The role of the technology in sports marketing -- Controversial issues in sports marketing. | |
| 650 | 0 | |a Sports |x Marketing. |9 21665 | |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0643/2006014467-d.html |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0643/2006014467-t.html |
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| 955 | |a sc11 2006-05-02 |i sc11 2006-05-02 to review (subj rev. sc17) |a aa31 2006-05-10 |a ps08 2006-09-25 1 copy rec'd., to CIP ver. | ||
| 999 | |c 16529 |d 16529 | ||
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