Sports marketing /
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | English |
| Publié: |
Boston :
McGraw-Hill/Irwin,
c2007.
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| Sujets: | |
| Accès en ligne: | Publisher description Table of contents only |
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Table des matières:
- Introduction to sports marketing
- Marketing through sports
- Introduction to sponsorship
- Sponsorship objectives and components
- The sponsorship commitment: resources and duration
- Ambush marketing
- Leveraging
- Developing and selling the sponsorship proposal
- Pre-event evaluation
- Postevent evaluation
- Sponsorship foundation and failure
- Endorsements
- Venue naming rights
- Licensing
- Segmentation of the sports market
- Product decisions in sports marketing
- Distribution decisions in sports marketing
- Pricing decisions in sports marketing
- Developing a promotional strategy for the marketing of sports products
- Relationship marketing in the business of sports
- The role of the technology in sports marketing
- Controversial issues in sports marketing.