Sports marketing /
Saved in:
| 主要作者: | |
|---|---|
| 格式: | 图书 |
| 语言: | English |
| 出版: |
Boston :
McGraw-Hill/Irwin,
c2007.
|
| 主题: | |
| 在线阅读: | Publisher description Table of contents only |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
书本目录:
- Introduction to sports marketing
- Marketing through sports
- Introduction to sponsorship
- Sponsorship objectives and components
- The sponsorship commitment: resources and duration
- Ambush marketing
- Leveraging
- Developing and selling the sponsorship proposal
- Pre-event evaluation
- Postevent evaluation
- Sponsorship foundation and failure
- Endorsements
- Venue naming rights
- Licensing
- Segmentation of the sports market
- Product decisions in sports marketing
- Distribution decisions in sports marketing
- Pricing decisions in sports marketing
- Developing a promotional strategy for the marketing of sports products
- Relationship marketing in the business of sports
- The role of the technology in sports marketing
- Controversial issues in sports marketing.