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A Framework for Marketing Management

A Framework for Marketing Management is dedicated to helping companies, group, and individuals adapt their marketing strategies and management ti the marketplace of the twenty-first century. This book discusses about marketing management, that is discussed in seven chapter. The first chapter discus...

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Main Author: Philip Kotler
Format: Online
Language:Inggris
Published: Pearson Education Limited 2009
Online Access:http://103.142.62.240:80/perpus/index.php?p=show_detail&id=992022
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spelling oai:slims-992022A Framework for Marketing Management Philip Kotler Pearson Education Limited 2009 Ed. 4 Inggris BUKU BUKU 384 hlm., 23 cm. A Framework for Marketing Management is dedicated to helping companies, group, and individuals adapt their marketing strategies and management ti the marketplace of the twenty-first century. This book discusses about marketing management, that is discussed in seven chapter. The first chapter discusses about understanding marketing management encompass defininf marketing for the twenty-first century, developing and implementing marketing strategies, understanding markets, markets demand, and the marketing enviroment. The second chapter discuss about connecting with customers, encompass creating customer value, satisfaction and loyalty, analyzing consumer markets, analyzing business markets, and about identifying market segments and targets. The third chapter discuss about building strong brands, encompass creating brand equity, crafting the brand positioning and dealing with competition. The fourth chapter discuss about Shaping the marker offerings, encompass setting product strategy and marketing through the life cycle, designing and managing services, also about developing pricing strategies and program. The fifth chapter about delivering value, encompass designing and managing integrated marketing channels, and managing retaling, wholesaling, and logistics. The sixth chapter discuss about communicating value, encompass desingning and managing integrated marketing communication, managing mass communication and managing personal communications. The last chapter discuss creating successfull long-term growth, encompass managing marketing in the global economy. A Framework for Marketing Management is dedicated to helping companies, group, and individuals adapt their marketing strategies and management ti the marketplace of the twenty-first century. This book discusses about marketing management, that is discussed in seven chapter. The first chapter discusses about understanding marketing management encompass defininf marketing for the twenty-first century, developing and implementing marketing strategies, understanding markets, markets demand, and the marketing enviroment. The second chapter discuss about connecting with customers, encompass creating customer value, satisfaction and loyalty, analyzing consumer markets, analyzing business markets, and about identifying market segments and targets. The third chapter discuss about building strong brands, encompass creating brand equity, crafting the brand positioning and dealing with competition. The fourth chapter discuss about Shaping the marker offerings, encompass setting product strategy and marketing through the life cycle, designing and managing services, also about developing pricing strategies and program. The fifth chapter about delivering value, encompass designing and managing integrated marketing channels, and managing retaling, wholesaling, and logistics. The sixth chapter discuss about communicating value, encompass desingning and managing integrated marketing communication, managing mass communication and managing personal communications. The last chapter discuss creating successfull long-term growth, encompass managing marketing in the global economy. Pemasaran Marketing 658.8 http://103.142.62.240:80/perpus/index.php?p=show_detail&id=992022 9780137131846 BIC 658.8 KOT f 16BIC160621.00
institution IAIN Pekalongan
collection Book
language Inggris
format Online
author Philip Kotler
spellingShingle Philip Kotler
A Framework for Marketing Management
author_facet Philip Kotler
author_sort Philip Kotler
title A Framework for Marketing Management
title_short A Framework for Marketing Management
title_full A Framework for Marketing Management
title_fullStr A Framework for Marketing Management
title_full_unstemmed A Framework for Marketing Management
title_sort framework for marketing management
description A Framework for Marketing Management is dedicated to helping companies, group, and individuals adapt their marketing strategies and management ti the marketplace of the twenty-first century. This book discusses about marketing management, that is discussed in seven chapter. The first chapter discusses about understanding marketing management encompass defininf marketing for the twenty-first century, developing and implementing marketing strategies, understanding markets, markets demand, and the marketing enviroment. The second chapter discuss about connecting with customers, encompass creating customer value, satisfaction and loyalty, analyzing consumer markets, analyzing business markets, and about identifying market segments and targets. The third chapter discuss about building strong brands, encompass creating brand equity, crafting the brand positioning and dealing with competition. The fourth chapter discuss about Shaping the marker offerings, encompass setting product strategy and marketing through the life cycle, designing and managing services, also about developing pricing strategies and program. The fifth chapter about delivering value, encompass designing and managing integrated marketing channels, and managing retaling, wholesaling, and logistics. The sixth chapter discuss about communicating value, encompass desingning and managing integrated marketing communication, managing mass communication and managing personal communications. The last chapter discuss creating successfull long-term growth, encompass managing marketing in the global economy.
publisher Pearson Education Limited
publishDate 2009
url http://103.142.62.240:80/perpus/index.php?p=show_detail&id=992022
_version_ 1690546521773178880
score 11.174184

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