A Framework for Marketing Management

A Framework for Marketing Management is dedicated to helping companies, group, and individuals adapt their marketing strategies and management ti the marketplace of the twenty-first century. This book discusses about marketing management, that is discussed in seven chapter. The first chapter discus...

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Detalhes bibliográficos
Autor principal: Philip Kotler
Formato: Online
Idioma:Inggris
Publicado em: Pearson Education Limited 2009
Acesso em linha:http://103.142.62.240:80/perpus/index.php?p=show_detail&id=992022
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