Cover Image

Principles of Marketing

For undergraduate Principles of Marketing courses Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic prin...

Full description

Saved in:
Bibliographic Details
Main Authors: Philip Kotler, Gary Armstrong
Format: Online
Language:Inggris
Published: Pearson Education Limited 2016
Online Access:http://103.142.62.240:80/perpus/index.php?p=show_detail&id=992040
Tags: Add Tag
No Tags, Be the first to tag this record!
id oai:slims-992040
recordtype slims
spelling oai:slims-992040Principles of Marketing Philip Kotler Gary Armstrong Pearson Education Limited 2016 Ed. 16 Inggris BUKU BUKU 731 hlm., 27 cm. For undergraduate Principles of Marketing courses Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. For undergraduate Principles of Marketing courses Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. Pemasaran - Manajemen Marketing 658.81 http://103.142.62.240:80/perpus/index.php?p=show_detail&id=992040 9781292092485 658.81 KOT p 16BIC160638.00
institution IAIN Pekalongan
collection Book
language Inggris
format Online
author Philip Kotler
Gary Armstrong
spellingShingle Philip Kotler
Gary Armstrong
Principles of Marketing
author_facet Philip Kotler
Gary Armstrong
author_sort Philip Kotler
title Principles of Marketing
title_short Principles of Marketing
title_full Principles of Marketing
title_fullStr Principles of Marketing
title_full_unstemmed Principles of Marketing
title_sort principles of marketing
description For undergraduate Principles of Marketing courses Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.
publisher Pearson Education Limited
publishDate 2016
url http://103.142.62.240:80/perpus/index.php?p=show_detail&id=992040
_version_ 1690546522879426560
score 11.174184

Similar Items