Principles of Marketing
For undergraduate Principles of Marketing courses Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic prin...
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| 格式: | Online |
| 语言: | Inggris |
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Pearson Education Limited
2016
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| 在线阅读: | http://103.142.62.240:80/perpus/index.php?p=show_detail&id=992040 |
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oai:slims-992040Principles of Marketing Philip Kotler Gary Armstrong Pearson Education Limited 2016 Ed. 16 Inggris BUKU BUKU 731 hlm., 27 cm. For undergraduate Principles of Marketing courses Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. For undergraduate Principles of Marketing courses Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. Pemasaran - Manajemen Marketing 658.81 http://103.142.62.240:80/perpus/index.php?p=show_detail&id=992040 9781292092485 658.81 KOT p 16BIC160638.00 |
| institution |
IAIN Pekalongan |
| collection |
Book |
| language |
Inggris |
| format |
Online |
| author |
Philip Kotler Gary Armstrong |
| spellingShingle |
Philip Kotler Gary Armstrong Principles of Marketing |
| author_facet |
Philip Kotler Gary Armstrong |
| author_sort |
Philip Kotler |
| title |
Principles of Marketing |
| title_short |
Principles of Marketing |
| title_full |
Principles of Marketing |
| title_fullStr |
Principles of Marketing |
| title_full_unstemmed |
Principles of Marketing |
| title_sort |
principles of marketing |
| description |
For undergraduate Principles of Marketing courses Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. |
| publisher |
Pearson Education Limited |
| publishDate |
2016 |
| url |
http://103.142.62.240:80/perpus/index.php?p=show_detail&id=992040 |
| _version_ |
1690546522879426560 |
| score |
11.174184 |