Principles of Marketing
For undergraduate Principles of Marketing courses Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic prin...
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Main Authors: | Philip Kotler, Gary Armstrong |
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Formato: | Online |
Idioma: | Inggris |
Publicado em: |
Pearson Education Limited
2016
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Acesso em linha: | http://103.142.62.240:80/perpus/index.php?p=show_detail&id=992040 |
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