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Principles of Marketing

For undergraduate Principles of Marketing courses Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic prin...

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Main Authors:	Philip Kotler, Gary Armstrong
格式:	Online
语言:	Inggris
出版:	Pearson Education Limited 2016
在线阅读:	http://103.142.62.240:80/perpus/index.php?p=show_detail&id=992040
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