Kritik Terhadap Pemasaran Bank Syariah (Pendekatan Eksperiental Marketing)
This study examines the idea of Bernard Schmitt,‘experiential marketing’, on Islamic banks that are operating side by side with conventional banks. This marketing is a concept that integrates elements of emotions, logic, and general thought processes to connect with the consumer. The goal of experie...
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| Format: | Article |
| Language: | Indonesian |
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Fakultas Syariah IAIN Pekalongan
2012
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| Online Access: | http://repository.iainpekalongan.ac.id/87/ http://repository.iainpekalongan.ac.id/87/ http://repository.iainpekalongan.ac.id/87/1/KRITIK%20TERHADAP%20PEMASARAN%20BANK%20SYARIAH.pdf |
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