Staff View: Kritik Terhadap Pemasaran Bank Syariah (Pendekatan Eksperiental Marketing)

Kritik Terhadap Pemasaran Bank Syariah (Pendekatan Eksperiental Marketing)

This study examines the idea of Bernard Schmitt,‘experiential marketing’, on Islamic banks that are operating side by side with conventional banks. This marketing is a concept that integrates elements of emotions, logic, and general thought processes to connect with the consumer. The goal of experie...

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Bibliographic Details
Main Author:	Asytuti, Rinda
Format:	Article
Language:	Indonesian
Published:	Fakultas Syariah IAIN Pekalongan 2012
Subjects:	2X4.27 Bank Islam, Baitul Mal Wat Tamlil 332.1 Banks/Bank, Perbankan 658.81 Sales Management/Manajemen Pemasaran
Online Access:	http://repository.iainpekalongan.ac.id/87/ http://repository.iainpekalongan.ac.id/87/ http://repository.iainpekalongan.ac.id/87/1/KRITIK%20TERHADAP%20PEMASARAN%20BANK%20SYARIAH.pdf
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id	repoiainpekalongan-87
recordtype	eprints
spelling	repoiainpekalongan-87 http://repository.iainpekalongan.ac.id/87/ Kritik Terhadap Pemasaran Bank Syariah (Pendekatan Eksperiental Marketing) Asytuti, Rinda 2X4.27 Bank Islam, Baitul Mal Wat Tamlil 332.1 Banks/Bank, Perbankan 658.81 Sales Management/Manajemen Pemasaran This study examines the idea of Bernard Schmitt,‘experiential marketing’, on Islamic banks that are operating side by side with conventional banks. This marketing is a concept that integrates elements of emotions, logic, and general thought processes to connect with the consumer. The goal of experiential marketing is to establish the connection in such a way that the consumer responds to a product offering based on both emotional and rational response levels. Via" experiential marketing," Schmitt presents a revolutionary framework for getting in-touch with one's customers while at the same time differentiating oneself from rest of the competition. Here are a few of the basics of experiential marketing for Islamic banks, and how this process can often succeed when other marketing strategies fail Fakultas Syariah IAIN Pekalongan 2012-06 Article PeerReviewed text id http://repository.iainpekalongan.ac.id/87/1/KRITIK%20TERHADAP%20PEMASARAN%20BANK%20SYARIAH.pdf Asytuti, Rinda (2012) Kritik Terhadap Pemasaran Bank Syariah (Pendekatan Eksperiental Marketing). Jurnal Hukum Islam, 10 (1). pp. 87-100. ISSN 2502-7719 http://e-journal.iainpekalongan.ac.id/index.php/jhi/article/view/576
institution	IAIN Pekalongan
collection	ePrints
language	Indonesian
topic	2X4.27 Bank Islam, Baitul Mal Wat Tamlil 332.1 Banks/Bank, Perbankan 658.81 Sales Management/Manajemen Pemasaran
spellingShingle	2X4.27 Bank Islam, Baitul Mal Wat Tamlil 332.1 Banks/Bank, Perbankan 658.81 Sales Management/Manajemen Pemasaran Asytuti, Rinda Kritik Terhadap Pemasaran Bank Syariah (Pendekatan Eksperiental Marketing)
description	This study examines the idea of Bernard Schmitt,‘experiential marketing’, on Islamic banks that are operating side by side with conventional banks. This marketing is a concept that integrates elements of emotions, logic, and general thought processes to connect with the consumer. The goal of experiential marketing is to establish the connection in such a way that the consumer responds to a product offering based on both emotional and rational response levels. Via" experiential marketing," Schmitt presents a revolutionary framework for getting in-touch with one's customers while at the same time differentiating oneself from rest of the competition. Here are a few of the basics of experiential marketing for Islamic banks, and how this process can often succeed when other marketing strategies fail
format	Article
author	Asytuti, Rinda
author_facet	Asytuti, Rinda
author_sort	Asytuti, Rinda
title	Kritik Terhadap Pemasaran Bank Syariah (Pendekatan Eksperiental Marketing)
title_short	Kritik Terhadap Pemasaran Bank Syariah (Pendekatan Eksperiental Marketing)
title_full	Kritik Terhadap Pemasaran Bank Syariah (Pendekatan Eksperiental Marketing)
title_fullStr	Kritik Terhadap Pemasaran Bank Syariah (Pendekatan Eksperiental Marketing)
title_full_unstemmed	Kritik Terhadap Pemasaran Bank Syariah (Pendekatan Eksperiental Marketing)
title_sort	kritik terhadap pemasaran bank syariah (pendekatan eksperiental marketing)
publisher	Fakultas Syariah IAIN Pekalongan
publishDate	2012
url	http://repository.iainpekalongan.ac.id/87/ http://repository.iainpekalongan.ac.id/87/ http://repository.iainpekalongan.ac.id/87/1/KRITIK%20TERHADAP%20PEMASARAN%20BANK%20SYARIAH.pdf
first_indexed	2019-12-13T02:45:11Z
last_indexed	2019-12-13T02:45:11Z
_version_	1653061523013107712
score	11.174184

Kritik Terhadap Pemasaran Bank Syariah (Pendekatan Eksperiental Marketing)

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